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In their opening remarks, John Battelle and Tim O'Reilly outlined their definition of the "Web as Platform", where software applications are built upon the Web as opposed to upon the desktop.
The unique aspect of this migration, they argued, is that "customers are building your business for you".
Web 1.0 is a retronym referring to the first stage of the World Wide Web's evolution. The content for both was generated dynamically from stored content, allowing for readers to comment directly on pages in a way that was not previously common.
Some Web 2.0 capabilities were present in the days of Web 1.0, but they were implemented differently.
A similar difference can be seen between the Encyclopædia Britannica Online and Wikipedia: while the Britannica relies upon experts to write articles and releases them periodically in publications, Wikipedia relies on trust in (sometimes anonymous) community members to constantly write and edit content.
A Web 2.0 website may allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to the first generation of Web 1.0-era websites where people were limited to the passive viewing of content.It will [...] appear on your computer screen, [...] on your TV set [...] your car dashboard [...] your cell phone [...] hand-held game machines [...] maybe even your microwave oven. was introducing its first Web-capable personal digital assistant, supporting Web access with WAP, Di Nucci saw the Web "fragmenting" into a future that extended beyond the browser/PC combination it was identified with.She focused on how the basic information structure and hyperlinking mechanism introduced by HTTP would be used by a variety of devices and platforms.The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop.The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens.